Wine walks, street fairs, and more community-based gatherings have all received the IDK treatment. According to the company website, “While known for larger-than-life occasions like The Annual San Francisco Pride Parade, Union Street Fair, and Formula-E events, the company executes smaller-scale operations as well. The list of prospective bidders contains locals like McFarlane Promotions and Bar None Group, but the out-of-town hopefuls include San Francisco’s IDK Events. The winning producer will secure more favorable terms for goods/services, have resources and staffing available for operation of the event, secure sponsorships (revenue and in-kind services, including media) and take the event to the next level while remaining a family-friendly, accessible event for the public.” The cost of the putative consultant to hype up and run the annual event is not provided. “The City will remain the host of this event and work with an experienced producer to fulfill a vision of an experience that appeals to our diverse community. “While reviewing the event, the City determined it will be more efficient to utilize an event producer approach to elevate the event experience while still keeping it cost-neutral to the City of San Diego and remaining a gift to San Diegans,” says the document. But might hiring a jazzy San Francisco producer kill the Christmas holiday event’s home-grown charm? Taxpayers could be about to find out, judging by a new request for proposals from city hall for an “event producer” issued on March 25. Gay pride, marathon experience better for Balboa Park?Īfter getting by as a car-confined, drive-by-only event for the past two years, Balboa Park’s traditional December Nights celebration is anticipating a full-scale reopening in 2022. December Nights, eager to ascend to the next level.